YouTube is an excellent platform for promoting your e-commerce business, but many stores haven’t capitalized on what it has to offer.

At some point, you’ve probably contemplated creating videos to market your e-commerce business. But issues like affordability and lack of time have gotten in the way. That’s how it is for most businesses, but the ones that invest their efforts into video marketing often separate themselves from the pack as far as having a memorable brand that drives engagement.

In this article, we’ll dive into why YouTube is a worthwhile platform for e-commerce marketing, along with some strategies to boost sales by leveraging this super popular video social media channel.

But first, let’s get down to some basics.

These two content formats complement each other well. Embedding videos within your blog posts can dramatically increase engagement through social shares, and also boost the average time spent on your page.

This will lead to an overall increase in your store’s rankings on Google.